What to consider when ordering a business website: 10 tips

A website is an investment that can bring new customers for years – or go unnoticed. The difference is often not the budget, but how well the order is thought through. These 10 tips will help you prepare and choose the right developer.

1. Define the goal of your website

What should the website achieve? Calls, enquiries, sales, building trust? A clear goal helps the developer choose the right structure and place buttons and contact forms where they work best.

2. Think about your customers

Who are your customers and what are they looking for? What questions make them hesitate before buying? The answers to these questions belong in your website copy.

3. One page for each service

If you offer several services, it is worth creating a separate page for each. That way customers find what they need more easily, and Google can show your website for different searches.

4. A mobile version is a must

Many visitors open websites on their phones. Make sure your website is easy to use on a phone, the text is easy to read and the phone number is clickable.

5. Build SEO in from the start

SEO is not something you “add” later. The right page structure, headings, meta descriptions and fast loading need to be planned from the beginning. Ask your developer exactly what is included in the SEO setup.

6. Speed matters

A slow website annoys visitors and hurts your Google rankings. Ask how the developer ensures fast loading, and after launch test your website with the free PageSpeed Insights tool.

7. Find out all the costs

Ask not only about the development price, but also about monthly costs, the price of changes and VAT. Read more in our article “How much does a website cost in 2026”.

8. Agree on a deadline

A precise development deadline helps you plan your marketing and avoid a never-ending project. We, for example, launch websites within 5 working days.

9. The domain must be yours

Make sure the domain is registered to your company or that you have full control over it. Your domain is part of your brand and will be hard to change later.

10. Think about life after launch

Who will take care of hosting, security and updates? How do you make changes? Good cooperation does not end when the website is handed over – it continues for as long as the website runs. And do not forget Google Maps – read how to get your business on Google Maps.